01 / Founder
Westwood
Apothecary Co.
A skincare line I created and founded, bringing together product development, brand identity and the customer experience.
Relaunch planned for March 2027
The woman behind Thirteen Lane
Chyna
Edghill.
Founder & Creative Director
A founder’s instinct.
A creative director’s eye.
I’m Chyna Edghill, founder and creative director of Thirteen Lane Studio in Ontario. I bring over eight years of building businesses, products and brands into brand strategy, visual identity, website design and creative direction.
My ADHD is part of how I experience the world: curious, connected and full of possibilities. My eye for beauty brings those possibilities into focus—through simplicity, thoughtful detail and a sophisticated aesthetic.
I work with founders, individuals and premium brands who value a distinctive presence and are ready to invest in it. Together, we create an identity that reflects the quality of what you offer and the ambition behind it.
Build something with me
The story so far
I’ve always been
a builder.
For over eight years, I’ve built businesses, created products and shaped the brands behind them.
I founded Westwood Apothecary Co., created a skincare line, wrote Postpartum Is a Mother, and shaped brands across beauty, maternity, baking and fitness. Alongside that, I’ve built MaeWest Stone’s website and social presence and supported the everyday work of running the business.
Much of it happened while raising two babies: one on my heels, the other in my arms. Motherhood sharpened my resourcefulness. Creating gave my curiosity somewhere to go.
Thirteen Lane Studio brings that experience together. I understand the decisions behind a launch because I’ve made them in my own businesses. That perspective guides the way I approach your identity, website and content: with care for how they look, what they communicate and how you’ll use them.
Experience behind the studio
Ideas I’ve built.
My own ventures and the work I’ve contributed to the family business.
Westwood
02 / Brand & business support
MaeWest
Stone
Website, social content, enquiries, lead follow-up and administration. A brand carried through both its public presence and its everyday customer conversations.
03 / Author & creator
Postpartum
Is a Mother
A book and developing brand shaped by lived experience, writing and the desire to create something meaningful for other mothers.
More chapters in my creative life
Real Life Chyna Doll · Mamas Maternity Closet · The DollHouse Bakery · Gold Spade Beauty Bar · Espresso & Endorphins
My point of view
Good taste.
Clear intention.
Follow-through.
I care about how a brand feels, what it stands for and how it works in someone’s hands. Its identity, website and content should tell a coherent story and make the next step clear.
I use writing, visual storytelling and AI-assisted creative tools to explore possibilities, then direct and refine the details around the business and the people it serves.
My ambition is to build something lasting: a studio with a distinctive point of view, room for other people to grow, and work that creates opportunity beyond a single launch.
Chyna
Founder & Creative Director
Your next chapter